•Hispanic purchasing power
is $700 MM in the U.S.
•By 2010 U.S. Hispanic
purchasing power will
reach $1 trillion dollars
•There are 43.5 million
Hispanics in the U.S. (14.7%
of the U.S. population)
•By 2020 the Hispanic
population will be 59.8 million
•The top 8 Hispanic markets
represent about 50% of
total Hispanic population
Source: Synovate 2004,US Census Bureau
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What makes the US Hispanic online so attractive?
What is the #1 reason Hispanics go online?
What is the most common emotional trigger point among Hispanic online users?
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